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Barlinek News:

Barlinek in China

Thursday, 03 December 2009

Barlinek was the first to decide to build up sales structures there. The company commissioned market research, whose results encouraged management to take a range of courageous decisions.

"It turns out there is still room on the market for a European manufacturer," says Marek Janke, member of the management board and Barlinek's commercial director.

Barlinek's first showroom, offering a wide range of floors and wooden accessories, opened at the end of October this year in Shanghai. The manufacturer offers premium products: of the highest quality, for demanding customers, at prices which beat the local competition. Among the range on offer to the Chinese customer, the leaders are single lamellate floors, and aged and exotic boards. Soon this market will also witness the debut of the exclusive brand in Barlinek's portfolio - L’Esprit Décoration.

"The plans concerning the Chinese market in 2010 are ambitious, but realistic," considers Marek Janke. "In 2010 we plan to open 15 franchise shops, and we will also distribute our floors in collaboration with local DIY chains."